The popularity of cosmetic products is undeniable. It was during the 20th century that cosmetic usage increased dramatically, as it continues to do every day. Especially in the Western World, cosmetics are used by women of varying ages as well as some men.

Cosmetic products, also called makeup, are available in many different types. There are lipsticks, lip gloss, eyeliner, eye shadow, foundation, blush, mascara and much more. Cosmetic products also include nail polish, concealer, and powder lip liner. There are literally thousands of cosmetic products that can be used on the face and body.

Just in the US and UK alone, women use over $30 million in cosmetic products each year. There are several different brands to choose from, with the oldest and the largest being L'Oreal. However, Max Factor, Revlon and Elizabeth Arden also lead the pack in most popular for women.

Women use cosmetics for a variety of reasons, but most simply use them to make themselves look and feel beautiful. From mascara to lipstick, women just feel better about themselves when they wear cosmetics and that is something that is never going to change. For both women and men, cosmetic products represent a way to make themselves look different and attractive while still retaining their natural beauty.